I remember the first time I saw Core Web Vitals all green and felt triumphant—only to watch some of my most important pages slide down the SERPs a few weeks later. If that’s happened to you, you’re not alone. Green CWV is a great start, but it’s not a magic bullet. I’ve compiled a practical, field-tested checklist of things I audit when Core Web Vitals look healthy but rankings still...
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I remember the first time one of my sites took a sudden nosedive after a Google algorithm update — the panic, the...
Hey there! Élise here. If you're a Shopify merchant, chances are you're working hard to drive traffic to your store,...
One of the most common questions I get from business owners and marketers alike is: “How can I automate keyword...
As a digital marketer who lives and breathes SEO, I’m constantly looking for tools and techniques that can give websites a competitive edge in search engine rankings. One of my favorite features in Ahrefs—and a somewhat underrated one, I might add—is the Content Gap tool. If you’ve ever...
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Google's Core Web Vitals have become a hot topic in the SEO community, especially with their significant impact on mobile rankings. As a digital marketer or website owner, you've likely heard the buzz. But what exactly are Core Web Vitals, why do they matter for mobile rankings, and how can you...
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Is your Shopify store underperforming in terms of SEO and conversions? Don't worry—you’re not alone. I've worked with countless e-commerce entrepreneurs, and many share the same frustrations: getting found online and converting visitors into loyal customers. Today, I’m going to share...
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If you're like me, always on the lookout for innovative tools to enhance your digital marketing campaigns, you may have already heard about Google Bard. This AI-powered assistant is more than just a conversational chatbot; it is a powerful ally for smarter keyword research and developing content...
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Zero-click searches have been the talk of the SEO world for some time now, and for good reason. As search engines evolve to deliver faster, more seamless user experiences, the traditional metric of "click-through rates" (CTR) is no longer the only game in town. But does that mean getting traffic to...
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As someone who's spent years navigating the intricacies of search engine optimization, I know how challenging it can be to understand the many factors influencing your website’s search rankings. Among these factors, there’s a crucial set of principles from Google that often flies under the...
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Understanding Evergreen Content: What Makes It Timeless?When we talk about "evergreen content," we're referring to articles, guides, or resources that remain relevant and valuable to your audience long after they've been published. Unlike trending topics or news-related posts, evergreen content has...
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In the evolving arena of digital marketing, creating outstanding content is no longer an optional task; it’s a necessity. But let me share a little secret: It's not just about quality anymore—it’s about strategy. One of the most effective strategies I’ve found over the past few years (and...
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Keyword cannibalization is a common yet often overlooked issue in the world of SEO. It can severely hinder your website’s ability to rank effectively on search engine results pages (SERPs). If your site has multiple pages targeting the same or very similar keywords, you may be unintentionally...
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When it comes to search engine optimization (SEO), I’m often asked, “Are backlinks still important?” My answer is always an emphatic yes! Despite the many evolutions in Google’s algorithms and the increasing focus on high-quality content, backlinks remain a cornerstone of any successful SEO...
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