What Shopify merchants get wrong about structured data (and how to fix it fast)

Hey there! Élise here. If you're a Shopify merchant, chances are you're working hard to drive traffic to your store, boost conversions, and rank better in Google's search results. But here's the twist—many Shopify store owners overlook a silent but critical component of SEO success: structured data.Structured data (also called schema markup) helps search engines understand the content of your site at a deeper level. It’s the secret sauce...