I remember the first time I saw Core Web Vitals all green and felt triumphant—only to watch some of my most important pages slide down the SERPs a few weeks later. If that’s happened to you, you’re not alone. Green CWV is a great start, but it’s not a magic bullet. I’ve compiled a practical, field-tested checklist of things I audit when Core Web Vitals look healthy but rankings still...
Read more...
I remember the first time one of my sites took a sudden nosedive after a Google algorithm update — the panic, the...
Hey there! Élise here. If you're a Shopify merchant, chances are you're working hard to drive traffic to your store,...
One of the most common questions I get from business owners and marketers alike is: “How can I automate keyword...
One of the most common questions I get from business owners and marketers alike is: “How can I automate keyword research without losing the human touch?” If you've been playing around with AI tools like ChatGPT and you've got a bit of a soft spot for spreadsheets (no judgment here — I love a...
Read more... →
Thin content is one of those sneaky SEO issues that can quietly sabotage your site's visibility without making much noise. If you've ever stumbled upon a page on your own site and thought, "Wow, there's not much here," you're probably looking at a thin content problem. I’ve helped countless...
Read more... →
Over the past few months, I’ve received an increasing number of emails and messages asking the same urgent question: “Is Google’s Search Generative Experience (SGE) going to kill SEO?” It’s a valid concern. As an SEO strategist who has witnessed first-hand the turbulence caused by...
Read more... →
If you're anything like me, you've probably noticed the growing importance of voice search in your analytics dashboards. With the rise of smart devices like Google Home, Alexa, and Siri, more users are now searching the web using natural, conversational queries. This shift is transforming how we...
Read more... →
If you’ve ever opened your analytics dashboard expecting good news and were instead greeted by a bounce rate that’s through the roof—don’t worry, you’re not alone. I’ve been there myself, especially during the earlier years of my SEO journey. That sinking feeling when you realize users...
Read more... →
When we think about SEO, most of us immediately picture keywords, backlinks, content strategy, and maybe even the occasional Google algorithm update. But what if I told you there’s an emerging and unexpected tool that could quietly transform product discovery and even enhance your organic...
Read more... →
If you’ve ever spent hours crafting what you thought was the perfect blog post—optimized, informative, and targeted—only to see it buried under your competitors on Google’s results pages, trust me, you’re not alone. As someone who has been deeply immersed in the ever-changing world of SEO...
Read more... →
Why Your SEO Strategy Fails Without a Clear Content Update PlanI’ve seen it too many times: businesses invest time, energy, and budget into SEO efforts—building backlinks, optimizing pages, chasing the latest AI tools—only to see their rankings drop unexpectedly or plateau with no obvious...
Read more... →
As someone who has lived and breathed SEO for over a decade, let me tell you—few things shake up the digital marketing world quite like a major update from Google. And right now, the buzz is all about Google's new Search Generative Experience (SGE). It’s not just another algorithm tweak or...
Read more... →
Have you ever published what you thought was a killer blog post, only to watch it fizzle into digital obscurity? Trust me, you’re not alone. I can’t tell you how many times I’ve hit “publish” with high hopes, only to come back a few weeks later to find minimal impressions, low clicks, and...
Read more... →