What Shopify merchants get wrong about structured data (and how to fix it fast)

Over the past few months, I’ve received an increasing number of emails and messages asking the same urgent question: “Is Google’s Search Generative Experience (SGE) going to kill SEO?” It’s a valid concern. As an SEO strategist who has witnessed first-hand the turbulence caused by algorithm updates, new SERP features, and AI-powered tools, I completely understand the anxiety. The truth is — no, SGE doesn’t spell the end of SEO. But...

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If you're anything like me, you've probably noticed the growing importance of voice search in your analytics dashboards. With the rise of smart devices like Google Home, Alexa, and Siri, more users are now searching the web using natural, conversational queries. This shift is transforming how we approach content optimization — and one of the most underutilized tools in this voice-first world is the humble FAQ page.Over the past few years, I've...

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If you’ve ever opened your analytics dashboard expecting good news and were instead greeted by a bounce rate that’s through the roof—don’t worry, you’re not alone. I’ve been there myself, especially during the earlier years of my SEO journey. That sinking feeling when you realize users are leaving your page almost as fast as they landed on it? Yes, I know it well. Thankfully, over the years, I’ve learned that bounce rate isn’t a...

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When we think about SEO, most of us immediately picture keywords, backlinks, content strategy, and maybe even the occasional Google algorithm update. But what if I told you there’s an emerging and unexpected tool that could quietly transform product discovery and even enhance your organic visibility? That tool is Google Lens, and yes, it's not just for identifying flowers or translating menu text while traveling.As someone who has spent over a...

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If you’ve ever spent hours crafting what you thought was the perfect blog post—optimized, informative, and targeted—only to see it buried under your competitors on Google’s results pages, trust me, you’re not alone. As someone who has been deeply immersed in the ever-changing world of SEO for over a decade, I know one thing for sure: understanding what ranks is as important as understanding why something doesn't.That’s where tools...

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Why Your SEO Strategy Fails Without a Clear Content Update PlanI’ve seen it too many times: businesses invest time, energy, and budget into SEO efforts—building backlinks, optimizing pages, chasing the latest AI tools—only to see their rankings drop unexpectedly or plateau with no obvious reason why. And in most cases, the culprit is quite simple: outdated content that hasn’t been touched in months, or even years.When I first began...

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As someone who has lived and breathed SEO for over a decade, let me tell you—few things shake up the digital marketing world quite like a major update from Google. And right now, the buzz is all about Google's new Search Generative Experience (SGE). It’s not just another algorithm tweak or interface redesign. This change marks a paradigm shift in how users interact with search, and more crucially, in how businesses will earn visibility...

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Have you ever published what you thought was a killer blog post, only to watch it fizzle into digital obscurity? Trust me, you’re not alone. I can’t tell you how many times I’ve hit “publish” with high hopes, only to come back a few weeks later to find minimal impressions, low clicks, and even fewer conversions. But here’s the good news: your underperforming blog content isn’t dead—it just needs a second chance. And Google Search...

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As a digital marketer who lives and breathes SEO, I’m constantly looking for tools and techniques that can give websites a competitive edge in search engine rankings. One of my favorite features in Ahrefs—and a somewhat underrated one, I might add—is the Content Gap tool. If you’ve ever wondered how to quickly spot keyword opportunities your competitors are capitalizing on but you’re not, this tool is your secret weapon.What Is...

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Google's Core Web Vitals have become a hot topic in the SEO community, especially with their significant impact on mobile rankings. As a digital marketer or website owner, you've likely heard the buzz. But what exactly are Core Web Vitals, why do they matter for mobile rankings, and how can you address common issues? Today, I’m unpacking everything you need to know and guiding you through actionable steps to optimize your mobile site for...

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