Digital Strategy

Seo Actu / Digital Strategy

How to design an seo-friendly site migration plan that preserves link equity and conversions

Jan 23, 2026 • by Élise Dupont

Migrating a website is one of the riskiest SEO projects I take on, but when planned and executed well it can unlock better performance, faster pages, and clearer site architecture — without sacrificing the hard-won link equity and conversions....

The role of social media in boosting your seo efforts

Dec 19, 2024 • by Élise Dupont

In the ever-evolving digital landscape, the relationship between social media and SEO has grown closer and more intricate. Having spent years optimizing strategies to boost rankings, I can confidently say that leveraging social media effectively has...