Content Optimization
Jan 28, 2026
• by Élise Dupont
I often start my audits by asking a simple question: which of my top pages are quietly losing traffic before anyone notices? Content decay is sneaky — a page that once drove steady organic visits can drift down the SERPs because of changing intent, new competitors, or technical regressions. Over the years I've developed a practical, repeatable approach to find and fix content decay on my best...
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